--- title: "Davines Hair Care Products in Ann Arbor | Pura Vida" description: "Explore Davines hair care products at Pura Vida Color Studio Hair Salon in Ann Arbor. Sustainable, salon-grade formulas chosen by expert colorists. Visit us to shop." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "HairSalon", "@id": "https://www.mypuravida.com/#business", "name": "Pura Vida Color Studio Hair Salon", "legalName": "Pura Vida Color Studio LLC", "alternateName": "Pura Vida Color Studio", "description": "Consultation-first hair salon in downtown Ann Arbor specializing in low-maintenance balayage, dimensional color, gray blending, gray coverage, precision cuts, and Cezanne keratin treatments. Founded 2011 by owner and master stylist Raine Reggans.", "url": "https://www.mypuravida.com", "telephone": "+1-734-757-6210", "image": "https://www.mypuravida.com/images/logo.png", "logo": "https://www.mypuravida.com/images/logo.png", "priceRange": "$$$", "currenciesAccepted": "USD", "paymentAccepted": "Cash, Credit Card", "foundingDate": "2011-11-05", "founder": { "@type": "Person", "name": "Raine Reggans" }, "address": { "@type": "PostalAddress", "streetAddress": "207 S 4th Ave", "addressLocality": "Ann Arbor", "addressRegion": "MI", "postalCode": "48104", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 42.279, "longitude": -83.7479 }, "areaServed": [ { "@type": "City", "name": "Ann Arbor" }, { "@type": "City", "name": "Ypsilanti" }, { "@type": "City", "name": "Saline" }, { "@type": "City", "name": "Dexter" }, { "@type": "City", "name": "Chelsea" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": "Tuesday", "opens": "10:00", "closes": "20:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Wednesday", "opens": "11:00", "closes": "20:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Friday", "opens": "10:00", "closes": "20:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "11:00", "closes": "18:00" } ], "knowsLanguage": [ "en", "es" ], "sameAs": [ "https://www.instagram.com/puravidacolorstudio", "https://www.facebook.com/share/187tf7UkCc/", "https://share.google/SX8c2Oz1vWcnIY1lZ" ], "makesOffer": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Balayage", "url": "https://www.mypuravida.com/balayage-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Gray Blending", "url": "https://www.mypuravida.com/gray-blending-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Gray Coverage", "url": "https://www.mypuravida.com/gray-coverage-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Full Hair Color", "url": "https://www.mypuravida.com/full-hair-color-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Haircut", "url": "https://www.mypuravida.com/haircut-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Cezanne Keratin Treatment", "url": "https://www.mypuravida.com/keratin-treatment-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Consultation", "url": "https://www.mypuravida.com/consultation-ann-arbor-mi" } } ] }, { "@graph": [ { "@id": "{page_url}/#service", "@type": "Service", "provider": { "@id": "https://www.mypuravida.com/#business", "url": "https://www.mypuravida.com", "logo": "{business_logo_url}", "name": "Pura Vida Color Studio Hair Salon", "@type": "{business_schema_type}", "image": "{business_logo_url}", "address": { "@type": "PostalAddress", "postalCode": "48104", "addressRegion": "MI", "streetAddress": "207 S 4th Ave", "addressCountry": "US", "addressLocality": "Ann Arbor" }, "telephone": "(734) 757-6210" }, "areaServed": { "name": "Ann Arbor", "@type": "City" }, "description": "Pura Vida Color Studio Hair Salon in Ann Arbor offers a curated selection of Davines hair care products, pairing Italy's most sustainably crafted professional line with expert guidance to help clients maintain salon-quality results between visits.", "serviceType": "Davines Hair Care Products" }, { "@id": "https://www.mypuravida.com/#website", "url": "https://www.mypuravida.com", "name": "Pura Vida Color Studio Hair Salon", "@type": "WebSite", "publisher": { "@id": "https://www.mypuravida.com/#business" } }, { "@id": "https://www.mypuravida.com/#business", "url": "https://www.mypuravida.com", "logo": "{business_logo_url}", "name": "Pura Vida Color Studio Hair Salon", "@type": "Organization", "sameAs": [], "contactPoint": { "@type": "ContactPoint", "telephone": "(734) 757-6210", "contactType": "Customer Service" } }, { "@id": "{page_url}/#author", "name": "Pura Vida Color Studio Hair Salon Team", "@type": "Person", "description": "The Pura Vida Color Studio Hair Salon team in Ann Arbor are trained Davines specialists who match clients with the right shampoos, conditioners, and treatments to extend color vibrancy and support scalp and strand health year-round." }, { "@type": "FAQPage", "mainEntity": [ { "name": "What makes Davines hair care products different from drugstore brands?", "@type": "Question", "acceptedAnswer": { "text": "Davines is a certified B Corporation that formulates its products with sustainably sourced ingredients and professional-grade actives. Unlike drugstore brands, Davines products are developed alongside colorists and stylists to protect color-treated hair, improve scalp health, and deliver measurable results over time.", "@type": "Answer" } }, { "name": "Can I buy Davines products at Pura Vida Color Studio Hair Salon in Ann Arbor?", "@type": "Question", "acceptedAnswer": { "text": "Yes. Pura Vida Color Studio Hair Salon at 207 S 4th Ave in Ann Arbor carries a curated selection of Davines shampoos, conditioners, masks, and styling products. Our team can recommend the right products for your hair type and color service during your appointment.", "@type": "Answer" } }, { "name": "Which Davines product line is best for color-treated hair?", "@type": "Question", "acceptedAnswer": { "text": "The Davines NOUNOU and MINU lines are specifically formulated for color-treated and chemically processed hair. NOUNOU provides intense nourishment for dry or damaged strands, while MINU is designed to protect and prolong the vibrancy of color-treated hair with every wash.", "@type": "Answer" } }, { "name": "How do I know which Davines shampoo is right for my hair?", "@type": "Question", "acceptedAnswer": { "text": "The best way to find your ideal Davines shampoo is to consult with a stylist who can assess your hair type, scalp condition, and any chemical services you've had. At Pura Vida Color Studio Hair Salon in Ann Arbor, our team walks every client through the Davines range to find the right match.", "@type": "Answer" } }, { "name": "Are Davines products safe for sensitive scalps?", "@type": "Question", "acceptedAnswer": { "text": "Yes. Davines formulates several lines specifically for sensitive or reactive scalps, including the SOLU and NATURALTECH Calming lines. These products are free from harsh sulfates and parabens, making them a gentle option for clients with scalp sensitivity or dermatological concerns.", "@type": "Answer" } }, { "name": "How often should I use a Davines hair mask?", "@type": "Question", "acceptedAnswer": { "text": "For most hair types, using a Davines hair mask once or twice per week provides optimal conditioning and repair. If your hair is heavily processed or very dry, your stylist at Pura Vida Color Studio Hair Salon may recommend more frequent use or a leave-in treatment to maintain moisture between washes.", "@type": "Answer" } } ] } ], "@context": "https://schema.org" } ] --- [![Pura Vida Color Studio Hair Salon](/images/logo.png)](/) EN | ES [Book Your Next Appointment](https://na0.meevo.com/CustomerPortal/onlinebooking/booking/service?tenantId=102866&locationId=105748) [Home](/)[New Guest](/new-guest-ann-arbor) Services [Our Team](/ann-arbor-hairstylists)[Sustainability](/sustainability-ann-arbor-mi) 1. [Home](/) 2. / 3. [Beauty Product Supplier](/beauty-product-supplier) 4. / 5. Davines hair care products ![Retail space](/__l5e/assets-v1/effa45cc-40c0-4366-b10f-8290907b32d8/salon-std-20.jpg) # Davines Hair Care Products in Ann Arbor Located in the heart of Ann Arbor, Pura Vida Color Studio Hair Salon is a boutique hair salon dedicated to a sustainable, holistic approach to hair care — because how your hair is treated matters as much as how it looks. [Book Appointment](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceCat=c33f2855-9965-4a49-a76c-af0a001021a4)[New Guest? Start Here](/new-guest-ann-arbor) ## Introduction: Why Ann Arbor Clients Choose Davines at Pura Vida Color Studio Hair Salon You've been standing in the drugstore aisle too long, reading the back of another bottle that promises everything and delivers nothing. Or maybe you just watched your last color service fade in ten days flat. Either way, you searched for Davines hair care products in Ann Arbor because you're done guessing. That search brought you here — and that's not a coincidence. Pura Vida Color Studio Hair Salon doesn't just stock Davines. The stylists here use it daily, on real clients with real hair challenges. That distinction matters more than it sounds. Ann Arbor has plenty of salons. It has far fewer where the person recommending a product has actually watched it perform on highlighted hair through a Michigan winter, or on natural curls in August humidity near the Huron River corridor. Clients come from all over — Kerrytown, the student corridors near Central Campus, the residential streets of Burns Park and the Westside. Different hair textures. Different color histories. Different goals. What they share is a desire for products that are honest about their ingredients and effective enough to justify the investment. Davines checks both boxes. The line is built around what Davines calls "sustainable beauty" — a commitment to ethically sourced botanicals, minimized environmental impact, and full formula transparency. According to Davines directly, more than 90% of their ingredients are of natural origin across their core OI and NOUNOU lines. That matters to Ann Arbor clients who already read labels on their food and skincare. It makes sense they'd want the same from their hair care. The same frustrations come up from new clients regularly. Products from big-box retailers that promised moisture but left buildup. Color-safe shampoos that stripped toner in two weeks. Travel samples that smelled amazing in the store and did absolutely nothing at home. Davines solves these problems because its formulas are designed to work with professional color — not just around it. During your appointment, the stylists here take time to walk you through which products actually fit your hair type and your routine. No one's handing you a bag of things you don't need. Fine hair that goes flat by noon? That's a conversation about the MOMO line and lightweight hydration. Frizz from Ann Arbor's summer humidity? That's the OI Oil and exactly how to use it without weighing your hair down. Dry scalp from winter indoor heat? There's a clear starting point for that too. That kind of specific, product-level knowledge comes from working with Davines consistently — not just selling it. The stylists here use these products on clients every week. They see what works on highlighted hair, on natural curls, on chemically straightened strands, and on color-treated gray blends. Real results. Not a product description card. If you're ready to stop guessing about your hair care routine and start using products that work with your color and your lifestyle, Pura Vida Color Studio Hair Salon is where Ann Arbor clients come to get that answered. Not sure which Davines line is right for you? We can figure that out together in a free consultation. Book your visit and let's figure out exactly what your hair needs. ## What Makes Davines Different From Standard Salon Products Walk into a salon in Ann Arbor, grab a bottle off the shelf without thinking twice — you're not alone. Most people assume salon shampoo is salon shampoo. Davines hair care products are built on a completely different set of priorities. Once you understand what those are, it's hard to go back. The difference starts with ingredients. Davines sources many of its key botanicals through what it calls the Slow Food Presidia network — a global movement that protects rare, local food ingredients from disappearing. Davines partners with these farmers directly. That means the botanical extracts in your conditioner or hair mask come from traceable, small-batch sources, not a generic ingredient supplier filling drums by the thousands. Here's a concrete example. The Davines _Naturaltech_ line uses ingredients like Amazonian murumuru butter, Mediterranean myrtle, and Italian ruscus extract. These aren't marketing buzzwords — each one is chosen because it performs a specific function, whether that's sealing the hair cuticle, reducing scalp inflammation, or adding moisture without weight. Standard salon lines often use silicones and synthetic fillers to create the same _feeling_ of healthy hair. Davines aims for actual hair health. Not just the sensation of it. Formulation philosophy also separates Davines from the pack. Many mainstream salon brands use sulfates to create lather because lather feels like clean. Davines reformulated across its lines to reduce or eliminate harsh sulfates, resulting in a gentler cleanse that doesn't strip the scalp's natural oils. For anyone in Kerrytown or the Old West Side dealing with color-treated hair or a dry, irritated scalp through Michigan winters, that difference shows up fast — usually within the first two or three washes. Sustainability isn't a footnote for Davines. It's baked into the manufacturing process. The Davines Group facility in Parma, Italy runs on 100% renewable energy, according to the company's published sustainability reports. Packaging is designed to minimize plastic use, and many products use recycled or recyclable materials. For Ann Arbor shoppers who already bring reusable bags to the Kerrytown Market or shop with environmental impact in mind, this matters. You're not choosing between performance and values. You get both. It's also worth noting that as AI tools make it easier to build convincing product websites, knowing how to identify genuinely transparent brands like Davines — ones with verifiable sourcing and published sustainability data — matters more than ever when shopping online. The pH balance in Davines products is another technical detail worth knowing. Hair has a natural pH between 4.5 and 5.5. Many standard shampoos run alkaline, which opens the hair cuticle and leads to frizz, breakage, and color fade. Davines formulates close to the hair's natural pH range, keeping the cuticle flat — smoother texture, longer-lasting color, less mechanical damage when you brush or style. For anyone who has spent money on a color service and watched it fade in two weeks, this is a real and practical difference. There's also the matter of concentration. Davines products are formulated to work in smaller amounts. A dime-sized portion of the _LOVE_ shampoo or a small scoop of a _Naturaltech_ mask goes further than you'd expect, meaning a bottle lasts longer than a comparable-sized standard product. You're not paying more for less. You're paying for a more efficient formula. On top of that, Davines products are designed to work as a system. The shampoo, conditioner, mask, and treatment within a line are formulated to complement each other — and when you use them together, results compound. Standard salon lines often mix and match formulations across different product generations. With Davines, the system approach is intentional from the start. That's exactly why a stylist recommendation matters. Pairing the right line to your specific hair type makes a measurable difference in what you see at home every day. Ready to find your system? We're a call away. ## How to Find the Right Davines Product for Your Hair Type in Ann Arbor The right Davines hair care product makes a real difference. Not every formula works the same way on every head of hair. Knowing what to look for saves you time and money. Start with your hair's two most important traits: texture and condition. Texture means whether your strands are fine, medium, or coarse. Condition means whether your hair is dry, oily, color-treated, or damaged. Once you know both, matching them to the right Davines line becomes straightforward. Here is a quick guide by hair type: - **Fine or limp hair:** Look for the Davines VOLU line. It adds body without weighing strands down. The VOLU Shampoo and VOLU Volumizing Mousse work well together. - **Dry or coarse hair:** The Davines NOUNOU line is built for this. It uses nourishing ingredients to soften and smooth. NOUNOU Shampoo and NOUNOU Hair Mask are a strong pair. - **Color-treated hair:** The ALCHEMIC line protects and enhances color. There are specific formulas for warm tones, cool tones, and blonde. Pick the shade that matches yours. - **Curly or wavy hair:** The CURL BUILDING line defines curl pattern and reduces frizz. The Curl Building Serum and Love Curl Shampoo are both popular picks. - **Oily scalp:** The SOLU line targets buildup and excess oil at the root. SOLU Shampoo is a good weekly reset, especially after humid Ann Arbor summers. - **Damaged or over-processed hair:** The HEART OF GLASS line is designed for bleached or chemically treated hair. It uses a silicone-free bonding system to rebuild strength from inside the strand. Ann Arbor weather plays a real role in how your hair behaves. Winters here are cold and dry. Heating systems pull moisture out of the air, which pulls moisture out of your hair too. Brittle strands from November through March are common — and a heavier conditioning treatment during those months can help. The NOUNOU Hair Mask used once a week bridges that gap effectively. Summer brings humidity, especially near the Huron River corridor. For curly and wavy hair types, that means frizz. Fine hair goes flat faster. During warmer months, lighter leave-in products and frizz-control serums tend to outperform heavy creams by a wide margin. If you live near Kerrytown or the Old West Side, Ann Arbor tap water is worth factoring in. It runs moderately hard, leaving mineral deposits on the hair shaft over time. Those deposits dull color and make hair feel rough. A clarifying shampoo like SOLU once or twice a month removes that buildup before it becomes a problem. One practical tip: don't switch your entire routine at once. Start with the shampoo and conditioner from the right line. Use them for two to three weeks before adding a treatment or styling product. That way you can actually tell what's working for your hair. Still unsure which line fits? A licensed stylist who carries Davines can do a quick consultation — look at your hair in person and point you to the right starting point. That's a much faster path than trial and error on your own. And if you're worried about walking out with products that don't suit you, our stylists won't recommend anything they haven't seen work on hair like yours. The goal is a routine that works with your hair, not against it. Match the product to your actual hair type and the Ann Arbor climate, and you'll see better results from the very first use. You already know what you're looking for. Book your appointment at Pura Vida Color Studio Hair Salon and walk out with a Davines routine that's built for your hair — not someone else's. Our stylists in Ann Arbor — all licensed cosmetologists with hands-on Davines training — will match you to the right products during your visit and show you exactly how to use them. Call us at (734) 757-6210 or schedule online at https://www.mypuravida.com/book. Same week appointments are often available. Your next great hair day starts with one booking. [Book Appointment](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceCat=c33f2855-9965-4a49-a76c-af0a001021a4)[New Guest? Start Here](/new-guest-ann-arbor) ## Frequently Asked Questions ### Which Davines line is right for my hair type? ### How is Davines different from the shampoo I already buy at a salon? ### Does Ann Arbor's climate affect which Davines products I should use? ### What should I bring or do before my Davines consultation at Pura Vida Color Studio Hair Salon? ### Is parking easy to find near Pura Vida Color Studio Hair Salon? ### How long will my Davines products last before I need to restock? ## Related Beauty Product Supplier Services [ ### Professional shampoo & conditioner Learn more → ](/professional-shampoo-conditioner-ann-arbor-mi)[ ### Hair masks & deep conditioners Learn more → ](/hair-masks-deep-conditioners-ann-arbor-mi)[ ### Scalp care products Learn more → ](/scalp-care-products-ann-arbor-mi)[ ### Bond-building treatments Learn more → ](/bond-building-treatments-ann-arbor-mi)[ ### Color-protecting products Learn more → ](/color-protecting-products-ann-arbor-mi)[ ### Sulfate-free hair products Learn more → ](/sulfate-free-hair-products-ann-arbor-mi) [← Back to all Beauty Product Supplier services](/beauty-product-supplier) Multi-year winner, Best Salon in Washtenaw County · Current Magazine Best of Washtenaw · Board Certified Haircolorists on Staff [![Board of Certified Haircolorists](/__l5e/assets-v1/f4b05715-5f5f-4a7e-9f93-e12ee1d69b5f/bch.png)BCH — Board Certified Haircolorists ](https://www.boardofcertifiedhaircolorists.com/online-directory)[![Green Circle Salons Certified](/__l5e/assets-v1/ca272f96-1c42-4f8c-8aa3-cf9feb5e3853/green-circle-black.png)Green Circle Certified Sustainable Salon ](https://greencirclesalons.com/directory/pura-vida-color-studio/)[![Davines Sustainable Beauty Partner](/__l5e/assets-v1/68a2800d-b61b-4316-85ac-594c0d6d249f/davines-partner.png)Davines Exclusive Partner Salon ](https://us.davines.com/pages/salon-details?id=CC40421) ### Start Here - [New Guests](/new-guest-ann-arbor) - [Book Appointment](https://na0.meevo.com/CustomerPortal/onlinebooking/booking/service?tenantId=102866&locationId=105748) - [Choose Your Stylist](/ann-arbor-hairstylists) - [Services & Pricing](/services-and-pricing-ann-arbor-mi) ### Services - [Balayage](/balayage-ann-arbor-mi) - [Gray Blending](/gray-blending-ann-arbor-mi) - [Gray Coverage](/gray-coverage-ann-arbor-mi) - [Full Hair Color](/full-hair-color-ann-arbor-mi) - [Haircut](/haircut-ann-arbor-mi) - [Keratin Treatment](/keratin-treatment-ann-arbor-mi) - [Consultation](/consultation-ann-arbor-mi) - [View Full Pricing Menu →](/services-and-pricing-ann-arbor-mi) ### About Us - [Our Story](/our-story) - [Blog](/blog) - [2026 Sustainability Plan](/sustainability-ann-arbor-mi) - [Contact](/contact) ### Shop ### Visit Us 207 S 4th Ave Ann Arbor, MI 48104 [(734) 757-6210](tel:+17347576210) [Ann Arbor Neighborhoods We Serve](/locations-ann-arbor) **Monday:** Closed **Tuesday:** 10 AM – 8 PM **Wednesday:** 11 AM – 8 PM **Thursday:** Closed **Friday:** 10 AM – 8 PM **Saturday:** 11 AM – 6 PM **Sunday:** Closed Pura Vida Color Studio LLC [Salon Policies](/salon-policies) [](https://www.facebook.com/mypuravida)[](https://www.instagram.com/puravidacolorstudio/)