--- title: "Hair Coloring in Ann Arbor | Pura Vida Color Studio Hair Salon" description: "Hair coloring in Ann Arbor done by color specialists at Pura Vida Color Studio Hair Salon. Custom formulas, lived-in looks, and vivid results. Book your appointment today." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "HairSalon", "@id": "https://www.mypuravida.com/#business", "name": "Pura Vida Color Studio Hair Salon", "legalName": "Pura Vida Color Studio LLC", "alternateName": "Pura Vida Color Studio", "description": "Consultation-first hair salon in downtown Ann Arbor specializing in low-maintenance balayage, dimensional color, gray blending, gray coverage, precision cuts, and Cezanne keratin treatments. Founded 2011 by owner and master stylist Raine Reggans.", "url": "https://www.mypuravida.com", "telephone": "+1-734-757-6210", "image": "https://www.mypuravida.com/images/logo.png", "logo": "https://www.mypuravida.com/images/logo.png", "priceRange": "$$$", "currenciesAccepted": "USD", "paymentAccepted": "Cash, Credit Card", "foundingDate": "2011-11-05", "founder": { "@type": "Person", "name": "Raine Reggans" }, "address": { "@type": "PostalAddress", "streetAddress": "207 S 4th Ave", "addressLocality": "Ann Arbor", "addressRegion": "MI", "postalCode": "48104", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 42.279, "longitude": -83.7479 }, "areaServed": [ { "@type": "City", "name": "Ann Arbor" }, { "@type": "City", "name": "Ypsilanti" }, { "@type": "City", "name": "Saline" }, { "@type": "City", "name": "Dexter" }, { "@type": "City", "name": "Chelsea" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": "Tuesday", "opens": 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"addressRegion": "MI", "streetAddress": "207 S 4th Ave", "addressCountry": "US", "addressLocality": "Ann Arbor" }, "telephone": "(734) 757-6210" }, "areaServed": { "name": "Ann Arbor", "@type": "City" }, "description": "Pura Vida Color Studio Hair Salon delivers expert hair coloring services in Ann Arbor, combining precision color formulation with a deep understanding of Michigan's seasonal tones to create results that are as vibrant and lasting as they are personalized.", "isRelatedTo": { "@id": "{parent_category_url}" }, "serviceType": "Hair Coloring" }, { "@id": "https://www.mypuravida.com/#website", "url": "https://www.mypuravida.com", "name": "Pura Vida Color Studio Hair Salon", "@type": "WebSite", "publisher": { "@id": "https://www.mypuravida.com/#business" } }, { "@id": "https://www.mypuravida.com/#business", "url": "https://www.mypuravida.com", "logo": "{business_logo_url}", "name": "Pura Vida Color Studio Hair Salon", "@type": "Organization", "sameAs": [], "address": { "@type": "PostalAddress", "postalCode": "48104", "addressRegion": "MI", "streetAddress": "207 S 4th Ave", "addressCountry": "US", "addressLocality": "Ann Arbor" }, "telephone": "(734) 757-6210", "contactPoint": { "@type": "ContactPoint", "telephone": "(734) 757-6210", "contactType": "Customer Service" } }, { "@id": "{page_url}/#author", "name": "Pura Vida Color Studio Hair Salon Team", "@type": "Person", "description": "The Pura Vida Color Studio Hair Salon team are Ann Arbor's dedicated hair coloring specialists, trained in the latest balayage, highlights, and full-color techniques to deliver salon-quality results tailored to every client's unique hair type and lifestyle." }, { "@type": "FAQPage", "mainEntity": [ { "name": "What types of hair coloring services does Pura Vida Color Studio Hair Salon offer in Ann Arbor?", "@type": "Question", "acceptedAnswer": { "text": "Pura Vida Color Studio Hair Salon in Ann Arbor offers a full range of hair coloring services including full color, partial and full highlights, balayage, color correction, toning, glazing, and fashion or vivid color. Each service is customized to your hair type, skin tone, and lifestyle goals.", "@type": "Answer" } }, { "name": "How long does a hair coloring appointment take at Pura Vida Color Studio Hair Salon?", "@type": "Question", "acceptedAnswer": { "text": "Appointment length varies by service. A single-process color typically takes 1.5 to 2 hours, while balayage or color correction services can take 3 to 5 hours. Your stylist will give you a time estimate during your consultation so you can plan accordingly.", "@type": "Answer" } }, { "name": "Do I need a consultation before booking a hair color appointment?", "@type": "Question", "acceptedAnswer": { "text": "For most standard color services, you can book directly. However, for color corrections, significant color changes, or if you have previously used box dye, a consultation is strongly recommended so your stylist can assess your hair's condition and set realistic expectations.", "@type": "Answer" } }, { "name": "How should I prepare for my hair coloring appointment?", "@type": "Question", "acceptedAnswer": { "text": "Come to your appointment with clean, dry hair and avoid using heavy styling products beforehand. Bring inspiration photos if you have a specific look in mind. If you have any known scalp sensitivities or allergies, let your stylist know when you book so a patch test can be arranged in advance.", "@type": "Answer" } }, { "name": "How can I make my hair color last longer after leaving the salon?", "@type": "Question", "acceptedAnswer": { "text": "To extend the life of your color, use sulfate-free, color-safe shampoo and conditioner, wash your hair in cool water, and minimize heat styling. Your stylist at Pura Vida Color Studio Hair Salon will recommend a personalized at-home care routine based on your specific color service and hair type.", "@type": "Answer" } }, { "name": "Is Pura Vida Color Studio Hair Salon accepting new hair color clients in Ann Arbor?", "@type": "Question", "acceptedAnswer": { "text": "Yes, Pura Vida Color Studio Hair Salon is currently welcoming new hair color clients in Ann Arbor. You can book an appointment by calling the studio or using the online booking option on the website. New clients are encouraged to book early as availability fills quickly.", "@type": "Answer" } } ] } ], "@context": "https://schema.org" } ] --- [![Pura Vida Color Studio Hair Salon](/images/logo.png)](/) EN | ES [Book Your Next Appointment](https://na0.meevo.com/CustomerPortal/onlinebooking/booking/service?tenantId=102866&locationId=105748) [Home](/)[New Guest](/new-guest-ann-arbor) Services [Our Team](/ann-arbor-hairstylists)[Sustainability](/sustainability-ann-arbor-mi) 1. [Home](/) 2. / 3. [Hair Salon](/hair-salon) 4. / 5. Hair Coloring ![Processing dryer chairs](/__l5e/assets-v1/472bd5f0-d7ff-4b92-8df7-24869aadb7ad/salon-std-18.jpg) # Hair Coloring in Ann Arbor Located in the heart of Ann Arbor, Pura Vida Color Studio Hair Salon is a boutique hair salon dedicated to a sustainable, holistic approach to hair care — because how your hair is treated matters as much as how it looks. [Book Appointment](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceCat=c33f2855-9965-4a49-a76c-af0a001021a4)[New Guest? Start Here](/new-guest-ann-arbor) You've been staring at your reflection for weeks — maybe months — thinking something needs to change. Today you finally searched for it. Hair Coloring in Ann Arbor brings up a lot of options, and now you're trying to figure out which one is actually worth your time. That decision matters more than most people realize, because the wrong salon doesn't just waste your afternoon — it can take months to undo. Pura Vida is where Ann Arbor clients land when they want color done with real intention. Not a rushed formula slapped on in 45 minutes. A consultation, a plan, and a result that looks like it belongs on you — not just on someone else's Pinterest board. If you've been waiting for the right moment, this is it. ## How to Choose the Right Color Service for Your Hair Picking the right color service is the most important decision you make before sitting in the chair. Get it wrong and you're looking at damage, disappointment, or a result that looks nothing like the photo you saved. In Ann Arbor, where seasons shift fast and lifestyles vary, your color needs to work for your real life — not just a single day. Start by thinking about your current hair. Is it natural, previously colored, or chemically treated? This matters more than most people realize. Previously colored hair absorbs new color differently. Chemically relaxed or permed hair is more fragile. A stylist needs this information before recommending anything. Next, think about maintenance. Some services require a salon visit every 4–6 weeks. Others can stretch 10–12 weeks before needing attention. Be honest with yourself about your schedule and budget for upkeep — not the service itself, but the ongoing time it takes to maintain it long-term. Here are the most common color services and when they make sense: - **Single-process color** — Best if you want full coverage or a solid color change. It covers gray thoroughly and works well on natural hair. - **Highlights** — Great if you want dimension without a dramatic shift. Foil highlights lift specific sections for a natural, layered look. - **[Balayage](/balayage-ann-arbor-mi)** — A hand-painted technique that creates a soft, sun-kissed effect. Grows out gracefully, so it's lower maintenance than foils. - **Toning** — Used to adjust or neutralize existing color. Common after lightening to remove brassiness or add a specific hue. - **Color correction** — For hair that has been over-processed, unevenly colored, or damaged by a previous service. This is a multi-step process that takes time. - **Gloss or glaze** — Adds shine and refreshes tone without a full color commitment. A good option if your hair is healthy and you want a subtle boost. Your natural hair color and texture also guide the decision. Fine hair lifts faster and turns porous quickly. Coarse or thick hair may need longer processing time. Dark hair that you want to go considerably lighter almost always requires more than one session — and any stylist who tells you otherwise is cutting corners. In neighborhoods like Kerrytown, clients often come in with a mix of natural grays and previously colored ends. There are a lot of requests for blended, lived-in looks. That usually points toward balayage or a root shadow technique rather than a full single-process application. Knowing your neighborhood's pace of life — and your own — helps narrow the options fast. Bring photos to your consultation. Not just one — bring three to five. Show what you like and what you don't. Photos help a stylist understand the tone, depth, and finish you're imagining. Words like "warm," "ashy," or "natural" mean different things to different people. A photo removes the guesswork entirely. Also consider your skin tone. Cool-toned skin tends to look best with ash, platinum, or cool brown shades. Warm-toned skin pairs well with golden, copper, and honey tones. A skilled colorist factors this in automatically, but knowing it going in means you can have a more informed conversation. Designers and color specialists like Heli Shah, Assoc. AIA have long emphasized how color theory and personal tone interact across disciplines — the same principles apply when choosing a hair color that truly complements your complexion. Finally, ask about your hair's condition before committing to any lightening service. Dry, brittle, or breaking hair may need a bond-building treatment first. Healthy hair holds color better and looks better longer. Skipping that step to save time usually costs more to fix later. The right color service fits your hair's health, your lifestyle, and the result you actually want — not just the trend you saw online last week. Not sure which service is right for your hair? We can walk you through it in a free consultation. ![Service image](/images/services/hair-coloring/image-1.webp) ![Service detail](/images/services/hair-coloring/image-2.webp) ![Service result](/images/services/hair-coloring/image-3.webp) ## What Happens During Your Color Appointment at Pura Vida Walking into Pura Vida for a color appointment is different from a typical salon visit. No color charts handed over. No guessing. Every appointment starts with a real conversation about your hair, your goals, and your lifestyle here in Ann Arbor. Your stylist begins with a thorough consultation. Not a quick two-minute chat. They look at your current color, your hair's texture, and how your hair has been treated before. They ask about your daily routine — how much time you spend styling, whether you swim at the YMCA, or whether you spend a lot of time outdoors during Michigan winters. All of that affects which color technique will work best for you. Next comes a strand assessment. Your stylist checks porosity and condition before mixing a single drop of color. This step matters more than most people realize. Porous hair absorbs color faster and can pull uneven results. Knowing this ahead of time means your stylist can adjust the formula so your color comes out consistent from root to tip. Once the formula is ready, your stylist walks you through exactly what they're applying and why. Full color, highlights, balayage, gloss — you'll know what's going on. You won't sit under foils wondering. If you're a client from the Kerrytown area coming in for the first time, this part of the process alone tends to put people at ease. Processing time varies depending on your service. Your stylist monitors your hair throughout — this isn't a set-it-and-forget-it situation. They check the color at regular intervals to make sure the timing is right for your specific hair. Over-processing is one of the most common reasons color goes wrong, and careful monitoring prevents it. After rinsing, your stylist applies a toning or finishing treatment based on what your hair needs. This step seals the cuticle and helps your color look polished rather than flat or brassy. Many clients in Ann Arbor skip this step at other salons and wonder why their color fades within two weeks. It makes a real difference in how long your results last. Your stylist then styles your hair so you can see the full result before you leave. This is also when they walk you through aftercare — which products to use at home, how often to wash, and when to book your next appointment to keep the color looking its best. You leave knowing exactly what to do next. Not guessing. The entire appointment is designed so you feel informed at every step. From the first consultation to the final blow-dry, nothing happens without your understanding and agreement. No surprises, no shortcuts — just careful work done right. Our stylists are licensed professionals with years of hands-on color experience, and that shows in the results. ## How to Prepare for Your Hair Coloring Visit A little preparation at home makes a real difference in your results. Come in ready and your stylist can focus entirely on the color work — not on fixing avoidable problems. Here's what to do before you arrive. Wash your hair one to two days before your visit. Slightly dirty hair actually holds color better than freshly washed hair. Natural oils coat the scalp and act as a buffer, especially during lightening services. Skip the dry shampoo and heavy styling products the day before — these leave residue that blocks color from absorbing evenly. If you color your hair at home, tell your stylist before the appointment. Box dye and professional color react differently. Your stylist needs to know what's already on your hair to avoid unexpected results. Bring photos of the shade you used if you can. This is one of the most common issues that come up with new clients from the Kerrytown and Old West Side neighborhoods of Ann Arbor — they assume old color has faded enough to ignore, and it hasn't. It's a completely fixable situation — your stylist just needs the full picture upfront. Bring reference photos. Not optional. It's the single best thing you can do to get the color you want. Save two or three images that show the tone, depth, and finish you're after. Lighting in photos matters — try to find images taken in natural light, not filtered social media shots. Show your stylist what you like and what you don't like. That contrast helps more than you might think. Think about your lifestyle before you sit in the chair. Be honest with yourself about how much time you spend on maintenance. A high-contrast balayage looks stunning but requires toning appointments every eight to ten weeks, according to the American Board of Certified Haircolorists. Regular pool swimmers see color shift faster. Spending a lot of time outdoors during Ann Arbor summers means UV exposure fades certain tones quickly. Tell your stylist all of this upfront so they can recommend a formula and technique that fits your actual life — not just your inspiration photo. Wear a top that's easy to take off over your head. Button-down shirts work best. Tight necklines drag through fresh color when you change, and that ruins the finish of your blowout. Sounds small. Matters every single time. Come with your hair down and dry if possible. Braids and tight ponytails leave kinks that make sectioning harder. If your hair is naturally curly or coily, come in with your natural texture so your stylist can see how the color will sit once it's finished. Eat a meal before you arrive. Color services can run two to four hours depending on the technique. Sitting on an empty stomach under a dryer isn't comfortable. Stay hydrated as well — especially relevant in winter when Ann Arbor indoor heat dries everything out, including your scalp. If you have any scalp sensitivities, fragrance allergies, or a history of reactions to color, let the front desk know when you book. A patch test can be done 48 hours before your appointment. This step protects you and gives your stylist the information they need to choose the right formula from the start. The more your stylist knows going in, the better your color turns out. Preparation isn't extra work — it's how you get exactly what you came for. Ready to get this handled? We're a call away. You searched. You read this far. The next step is simple — book your hair coloring appointment at Pura Vida in Ann Arbor and come in knowing exactly what to expect. Call us directly or schedule online. Your stylist will confirm your appointment, answer any questions before you arrive, and have a plan ready before you sit in the chair. This is the part where you stop thinking about it and actually do it. [Book Appointment](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceCat=c33f2855-9965-4a49-a76c-af0a001021a4)[New Guest? Start Here](/new-guest-ann-arbor) ## Frequently Asked Questions ### What should I bring to my hair color appointment at Pura Vida? ### How long does a hair color appointment usually take in Ann Arbor? ### Does Ann Arbor's climate affect how my hair color holds? ### Can I go significantly lighter in one appointment? ### How often will I need to come back to maintain my color? ### Is Pura Vida easy to get to from neighborhoods like Kerrytown? ## Related Hair Salon Services [ ### Hair styling Learn more → ](/hair-styling-ann-arbor-mi)[ ### Haircut Learn more → ](/haircut-ann-arbor-mi)[ ### Balayage Learn more → ](/balayage-ann-arbor-mi)[ ### Gray Blending Learn more → ](/gray-blending-ann-arbor-mi)[ ### Gray Coverage Learn more → ](/gray-coverage-ann-arbor-mi)[ ### Full Hair Color Learn more → ](/full-hair-color-ann-arbor-mi) [← Back to all Hair Salon services](/hair-salon) Multi-year winner, Best Salon in Washtenaw County · Current Magazine Best of Washtenaw · Board Certified Haircolorists on Staff [![Board of Certified Haircolorists](/__l5e/assets-v1/f4b05715-5f5f-4a7e-9f93-e12ee1d69b5f/bch.png)BCH — Board Certified Haircolorists ](https://www.boardofcertifiedhaircolorists.com/online-directory)[![Green Circle Salons Certified](/__l5e/assets-v1/ca272f96-1c42-4f8c-8aa3-cf9feb5e3853/green-circle-black.png)Green Circle Certified Sustainable Salon ](https://greencirclesalons.com/directory/pura-vida-color-studio/)[![Davines Sustainable Beauty Partner](/__l5e/assets-v1/68a2800d-b61b-4316-85ac-594c0d6d249f/davines-partner.png)Davines Exclusive Partner Salon ](https://us.davines.com/pages/salon-details?id=CC40421) ### Start Here - [New Guests](/new-guest-ann-arbor) - [Book Appointment](https://na0.meevo.com/CustomerPortal/onlinebooking/booking/service?tenantId=102866&locationId=105748) - [Choose Your Stylist](/ann-arbor-hairstylists) - [Services & Pricing](/services-and-pricing-ann-arbor-mi) ### Services - [Balayage](/balayage-ann-arbor-mi) - [Gray Blending](/gray-blending-ann-arbor-mi) - [Gray Coverage](/gray-coverage-ann-arbor-mi) - [Full Hair Color](/full-hair-color-ann-arbor-mi) - [Haircut](/haircut-ann-arbor-mi) - [Keratin Treatment](/keratin-treatment-ann-arbor-mi) - [Consultation](/consultation-ann-arbor-mi) - [View Full Pricing Menu →](/services-and-pricing-ann-arbor-mi) ### About Us - [Our Story](/our-story) - [Blog](/blog) - [2026 Sustainability Plan](/sustainability-ann-arbor-mi) - [Contact](/contact) ### Shop ### Visit Us 207 S 4th Ave Ann Arbor, MI 48104 [(734) 757-6210](tel:+17347576210) [Ann Arbor Neighborhoods We Serve](/locations-ann-arbor) **Monday:** Closed **Tuesday:** 10 AM – 8 PM **Wednesday:** 11 AM – 8 PM **Thursday:** Closed **Friday:** 10 AM – 8 PM **Saturday:** 11 AM – 6 PM **Sunday:** Closed Pura Vida Color Studio LLC [Salon Policies](/salon-policies) [](https://www.facebook.com/mypuravida)[](https://www.instagram.com/puravidacolorstudio/)