--- title: "New Guest Appointments | Balayage & Gray Services in Ann Arbor" description: "Start with clarity. Our New Guest Appointments ensure your balayage, gray blending, or gray coverage is thoughtfully planned before we begin. Book at Pura Vida Color Studio Hair Salon in Ann Arbor." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "HairSalon", "@id": "https://www.mypuravida.com/#business", "name": "Pura Vida Color Studio Hair Salon", "legalName": "Pura Vida Color Studio LLC", "alternateName": "Pura Vida Color Studio", "description": "Consultation-first hair salon in downtown Ann Arbor specializing in low-maintenance balayage, dimensional color, gray blending, gray coverage, precision cuts, and Cezanne keratin treatments. Founded 2011 by owner and master stylist Raine Reggans.", "url": "https://www.mypuravida.com", "telephone": "+1-734-757-6210", "image": "https://www.mypuravida.com/images/logo.png", "logo": "https://www.mypuravida.com/images/logo.png", "priceRange": "$$$", "currenciesAccepted": "USD", "paymentAccepted": "Cash, Credit Card", "foundingDate": "2011-11-05", "founder": { "@type": "Person", "name": "Raine Reggans" }, "address": { "@type": "PostalAddress", "streetAddress": "207 S 4th Ave", "addressLocality": "Ann Arbor", "addressRegion": "MI", "postalCode": "48104", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 42.279, "longitude": -83.7479 }, "areaServed": [ { "@type": "City", "name": "Ann Arbor" }, { "@type": "City", "name": "Ypsilanti" }, { "@type": "City", "name": "Saline" }, { "@type": "City", "name": "Dexter" }, { "@type": "City", "name": "Chelsea" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": "Tuesday", "opens": "10:00", "closes": "20:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Wednesday", "opens": "11:00", "closes": "20:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Friday", "opens": "10:00", "closes": "20:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "11:00", "closes": "18:00" } ], "knowsLanguage": [ "en", "es" ], "sameAs": [ "https://www.instagram.com/puravidacolorstudio", "https://www.facebook.com/share/187tf7UkCc/", "https://share.google/SX8c2Oz1vWcnIY1lZ" ], "makesOffer": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Balayage", "url": "https://www.mypuravida.com/balayage-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Gray Blending", "url": "https://www.mypuravida.com/gray-blending-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Gray Coverage", "url": "https://www.mypuravida.com/gray-coverage-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Full Hair Color", "url": "https://www.mypuravida.com/full-hair-color-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Haircut", "url": "https://www.mypuravida.com/haircut-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Cezanne Keratin Treatment", "url": "https://www.mypuravida.com/keratin-treatment-ann-arbor-mi" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Consultation", "url": "https://www.mypuravida.com/consultation-ann-arbor-mi" } } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What if I'm not sure which appointment to book?", "acceptedAnswer": { "@type": "Answer", "text": "Book the appointment that feels closest to your goal, such as Dimensional Color, Gray Blending, or Gray Coverage. During your in-salon consultation, we confirm your plan and adjust if needed to ensure the correct service and timing." } }, { "@type": "Question", "name": "What happens after I book my appointment?", "acceptedAnswer": { "@type": "Answer", "text": "After booking, you'll complete a Color Planning Form and upload photos of your current hair and any inspiration. We review everything before your visit so your appointment begins with a clear plan — not guesswork." } }, { "@type": "Question", "name": "How do I choose the right stylist?", "acceptedAnswer": { "@type": "Answer", "text": "Every stylist at Pura Vida — regardless of availability — has completed our structured in-salon training program and meets the same standard of care. If you're flexible with scheduling, Emelia and Abby currently have more availability for new guests. If you'd like to work with Raine or Courtney specifically, note that they have limited new guest availability. Either way, your Color Planning Form is reviewed by our leadership team before your visit to ensure the right plan is in place." } }, { "@type": "Question", "name": "Do I need to know exactly what I want before booking?", "acceptedAnswer": { "@type": "Answer", "text": "No. You don't need to have everything figured out — that's what the consultation is for. We'll guide you through your options and create a plan that works for your hair, your lifestyle, and how you want to maintain it." } }, { "@type": "Question", "name": "How long will my appointment take?", "acceptedAnswer": { "@type": "Answer", "text": "Timing depends on your service and your starting point. Because every appointment includes consultation and customized color placement, we recommend allowing enough time for your service to be completed with care — not rushed." } }, { "@type": "Question", "name": "What makes your approach different?", "acceptedAnswer": { "@type": "Answer", "text": "Our approach is built on credentials, training, and intentional process — not just experience. Our team includes Board Certified Haircolorists (BCH) — a distinction held by a small percentage of colorists nationwide. Every stylist on our team completes a structured in-salon training program before working with guests independently, led by co-owner and BCH Raine Reggans. Pura Vida has been recognized as a multi-year winner of Best Salon in Washtenaw County by Current Magazine readers. We are also an exclusive Davines Partner Salon and a Green Circle certified sustainable salon. When you book here, you're not hoping for good results — you're working with a team that has been tested, trained, and recognized for delivering them." } } ] } ] --- [![Pura Vida Color Studio Hair Salon](/images/logo.png)](/) EN | ES [Book Your Next Appointment](https://na0.meevo.com/CustomerPortal/onlinebooking/booking/service?tenantId=102866&locationId=105748) [Home](/)[New Guest](/new-guest-ann-arbor) Services [Our Team](/ann-arbor-hairstylists)[Sustainability](/sustainability-ann-arbor-mi) ![Relaxing fountain in front of studio](/__l5e/assets-v1/9e5fb8f6-5d65-4eac-893f-619c0708687d/salon-hdr-10.jpg) # Your First Visit Shouldn't Feel Unclear Hair, fully Understood If you've ever left a salon unsure how your color will grow out — or what to expect next — you're not alone. Most appointments start with color. Not with understanding. This is where that changes. [Book Your New Guest Appointment](#new-guest-booking) ## Why Most First Visits Don't Work They start with color — not with a plan. There's no time to fully understand your lifestyle. No strategy for how your color will grow out. No clear expectation of what comes next. So the result? Hair that may look good at first — but doesn't hold up the way you expected. ## A Better Way to Begin Every new guest appointment is designed around one thing: Understanding before anything begins. So your color isn't guessed, rushed, or reactive — it's intentional from the start. Credentials You Can Verify ## The Team Behind the Process Pura Vida Color Studio is a multi-year winner of Best Salon in Washtenaw County — Current Magazine Best of Washtenaw — and was recognized again in 2025. Our stylists hold the [Board Certified Haircolorist (BCH)](https://www.boardofcertifiedhaircolorists.com/online-directory) credential — an advanced distinction earned through rigorous written and practical exams covering color theory, formulation, and correction. They are verified and listed in the national BCH directory. Every stylist on our team also completes a structured in-salon training program led by Raine before working with guests independently — so the standard extends to every appointment, regardless of who you book with. Ready when you are [Book Your New Guest Appointment](#new-guest-booking) ## Your First Visit, Simplified Getting started shouldn't feel complicated. We've designed your first visit to be simple, guided, and clear — so you can move forward with confidence, not guesswork. ![Start With What You Want to Change](/__l5e/assets-v1/86478a7c-67dc-480a-8c1f-67eca1a19188/salon-std-07.jpg) 01 ### Start With What You Want to Change Choose the service that feels closest to your goal — whether that's dimensional color, gray blending, or consistent coverage. You don't need to have it fully figured out. That's what the consultation is for. - **Dimensional Color** — for balayage, highlights or lowlights - **Gray Blending** — for transitioning from full coverage or reducing gray - **Gray Coverage** — for consistent root coverage - **Haircut** — for reshaping, movement, or a fresh start - **Cezanne Keratin Treatment** — for smoothing, frizz reduction, and manageability Not sure which to choose? Start with the closest match — we'll guide you during your consultation. ![Tell Us About Your Hair Before You Arrive](/__l5e/assets-v1/0d7f7e13-8593-486a-ad3a-f8f8834294fb/dsc09348-newguest.jpg) 02 ### Tell Us About Your Hair Before You Arrive After booking, you'll be invited to complete a brief Color Planning Form so we can understand your goals, inspiration, and maintenance preferences. Please complete this as soon as possible so we can begin preparing for your appointment. You'll also share photos of your current hair and any inspiration. This allows us to: - Review inspirational photos - Understand your hair history - Clarify maintenance preferences - Prepare safely for drying, aging, or previously treated hair Your form is reviewed as part of our consultation process, with support from our leadership team to ensure a seamless, well-prepared appointment. Listening begins before you arrive. ![We Don't Begin Until Everything Makes Sense](/__l5e/assets-v1/1e1bda67-bfc6-4385-840e-475215565386/emelia-sitting.png) 03 ### We Don't Begin Until Everything Makes Sense When you arrive, we begin with focused, guest-centered, non-judgmental listening. We: - Refine your plan and walk through options - Assess undertone, density, and natural movement - Discuss maintenance expectations - Reflect back what we hear to ensure everything is aligned Only once alignment is clear do we begin your service. Clear expectations. Intentional results. Designed to work over time. Ready when you are [Book Your New Guest Appointment](#new-guest-booking) ## Not sure which stylist to choose? Your form is reviewed with leadership team support to guide your appointment. If anything needs to be adjusted, we'll reach out to you before your visit. If you have a preference, you're always welcome to choose your stylist. [Meet the Team](/ann-arbor-hairstylists#choose-your-stylist) ## You Don't Have to Figure This Out Alone If you're unsure what to book or how to describe what you want, that's completely normal. That's what the consultation is for. Your starting point, your goals, and your lifestyle are all considered before anything begins — so your result feels clear, not uncertain. ## What to Expect at Your Appointment - • A thorough consultation before any color begins - • A customized plan based on your goals and lifestyle - • Thoughtful color placement designed for how your hair grows - • A result that looks natural — and continues to work over time ## Hair, Fully Understood This isn't about creating a look for the moment. It's about understanding your hair well enough to design a result that holds up — through real life, real time, and real grow-out. No guessing. No rushing. No results that fall apart after a few weeks. Just a clear plan — designed for you. Book Your New Guest Appointment ## You Can Keep Hoping It Works — or Have it Designed To Choose the service closest to your goal — we'll confirm the details in your consultation. [Book Your Appointment For #### Dimensional Color Balayage, highlights, or lowlights. Book Dimensional Color →](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=908608bb-8736-4a47-8ed5-af110157d44a) [Book Your Appointment For #### Gray Blending Transition from full coverage or soften gray over time. Book Gray Blending →](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=8eb797ef-41bb-47ff-b302-af11015514cb) [Book Your Appointment For #### Gray Coverage Consistent, reliable root coverage. Book Gray Coverage →](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=400fe552-7904-4afc-a8b5-af1101589a69) [Book Your Appointment For #### Haircut Reshape, add movement, or start fresh. Book a Haircut →](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=1b100a74-ebd9-4ea7-b412-af0a00109c12) [Book Your Appointment For #### Cezanne Keratin Treatment Smooth frizz and improve manageability. Book Cezanne Keratin → ](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=277c9164-cf33-436e-8551-b02600093db8) ## Frequently Asked Questions ### What if I'm not sure which appointment to book? ### What happens after I book my appointment? ### How do I choose the right stylist? ### Do I need to know exactly what I want before booking? ### How long will my appointment take? ### What makes your approach different? ## You Can Keep Guessing — Or Start With a Plan If your hair has ever felt inconsistent, high-maintenance, or unclear, it wasn't designed with intention. This is where that changes. [Dimensional Color](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=908608bb-8736-4a47-8ed5-af110157d44a)[Gray Blending](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=8eb797ef-41bb-47ff-b302-af11015514cb)[Gray Coverage](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=400fe552-7904-4afc-a8b5-af1101589a69)[Haircut](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=1b100a74-ebd9-4ea7-b412-af0a00109c12)[Cezanne Keratin Treatment](https://login.meevo.com/mypuravida/ob?locationId=105748&serviceId=277c9164-cf33-436e-8551-b02600093db8) Multi-year winner, Best Salon in Washtenaw County · Current Magazine Best of Washtenaw · Board Certified Haircolorists on Staff [![Board of Certified Haircolorists](/__l5e/assets-v1/f4b05715-5f5f-4a7e-9f93-e12ee1d69b5f/bch.png)BCH — Board Certified Haircolorists ](https://www.boardofcertifiedhaircolorists.com/online-directory)[![Green Circle Salons Certified](/__l5e/assets-v1/ca272f96-1c42-4f8c-8aa3-cf9feb5e3853/green-circle-black.png)Green Circle Certified Sustainable Salon ](https://greencirclesalons.com/directory/pura-vida-color-studio/)[![Davines Sustainable Beauty Partner](/__l5e/assets-v1/68a2800d-b61b-4316-85ac-594c0d6d249f/davines-partner.png)Davines Exclusive Partner Salon ](https://us.davines.com/pages/salon-details?id=CC40421) ### Start Here - [New Guests](/new-guest-ann-arbor) - [Book Appointment](https://na0.meevo.com/CustomerPortal/onlinebooking/booking/service?tenantId=102866&locationId=105748) - [Choose Your Stylist](/ann-arbor-hairstylists) - [Services & Pricing](/services-and-pricing-ann-arbor-mi) ### Services - [Balayage](/balayage-ann-arbor-mi) - [Gray Blending](/gray-blending-ann-arbor-mi) - [Gray Coverage](/gray-coverage-ann-arbor-mi) - [Full Hair Color](/full-hair-color-ann-arbor-mi) - [Haircut](/haircut-ann-arbor-mi) - [Keratin Treatment](/keratin-treatment-ann-arbor-mi) - [Consultation](/consultation-ann-arbor-mi) - [View Full Pricing Menu →](/services-and-pricing-ann-arbor-mi) ### About Us - [Our Story](/our-story) - [Blog](/blog) - [2026 Sustainability Plan](/sustainability-ann-arbor-mi) - [Contact](/contact) ### Shop ### Visit Us 207 S 4th Ave Ann Arbor, MI 48104 [(734) 757-6210](tel:+17347576210) [Ann Arbor Neighborhoods We Serve](/locations-ann-arbor) **Monday:** Closed **Tuesday:** 10 AM – 8 PM **Wednesday:** 11 AM – 8 PM **Thursday:** Closed **Friday:** 10 AM – 8 PM **Saturday:** 11 AM – 6 PM **Sunday:** Closed Pura Vida Color Studio LLC [Salon Policies](/salon-policies) [](https://www.facebook.com/mypuravida)[](https://www.instagram.com/puravidacolorstudio/)