--- title: "Our Story | Pura Vida Color Studio Hair Salon" description: "Discover the Pura Vida philosophy — a sustainable, community-driven hair salon in Ann Arbor, MI. Davines partner salon, Green Circle Certified, and committed to enhancing your joy." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "HairSalon", "@id": "https://www.mypuravida.com/#business", "name": "Pura Vida Color Studio Hair Salon", "legalName": "Pura Vida Color Studio LLC", "alternateName": "Pura Vida Color Studio", "description": "Consultation-first hair salon in downtown Ann Arbor specializing in low-maintenance balayage, dimensional color, gray blending, gray coverage, precision cuts, and Cezanne keratin treatments. 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We aim to reduce your stress and enhance your joy by providing friendly, welcoming, and helpful service. At Pura Vida Color Studio, we offer an exceptional experience tailored to highlight your individuality through personalized hair services. ![Pura Vida Color Studio storefront at 207 S 4th Ave, Ann Arbor](/__l5e/assets-v1/896294d4-4faf-4809-bdd0-c4ada0e767ab/salon-cropped.jpg) ## Our Culture **"Pura Vida"** signifies more than just the name of our hair salon. It holds a deep significance for us, just as it does for the Ticos (Costa Ricans) who inspired us to name our salon Pura Vida Color Studio. While many immediately translate it to "Pure Life," these words only scratch the surface. **"Pura Vida"** encompasses a philosophy centered on appreciating life's simple joys, valuing and conserving nature's beauty, and practicing gratitude for one's blessings. This concept embodies a laid-back lifestyle where stress is minimized, happiness is prioritized, and a strong sense of community and hospitality is fostered through friendliness, warmth, and a willingness to assist others. At the core of **"Pura Vida"** lies the principles of gratitude and resilience, enabling individuals to face challenges with optimism, viewing life's obstacles as opportunities for personal growth and fulfillment. Ultimately, **"Pura Vida"** encourages living in the moment and cherishing life's moments, whether it's sharing a meal with loved ones, exploring the outdoors, or simply unwinding. Embrace the present and relish life's experiences to the fullest. ## Our Salon Pura Vida Color Studio prioritizes sustainability and environmental responsibility throughout its operations, offering a holistic approach to hair care that minimizes environmental impact while promoting health and wellness. ### Davines Partner Salon We work in close partnership with **Davines** to highlight and endorse their top-tier products, services, and brand ethos. ### Comfortable and Relaxing Atmosphere We provide a welcoming, serene, and healthy environment to all of our guests. ### Sustainable Practices We use environmentally friendly practices in every aspect of our operations. ### Green Circle Salon Certified We are a **Green Circle Salon Certified**, implementing recycling and repurposing programs for salon waste. ## Our Mission Our goal is to enhance the lives of both our guests and stylists. We aim to create a safe space where stylists can reach their full potential through education, mentoring, and a supportive team-based environment. We value progress over perfection and strive to embody our core values daily as a company. ## Salon Tour ![Styling stations facing fountain](/__l5e/assets-v1/6d16b1d9-dc48-431a-ba0c-222c301f36e0/salon-exterior-std-23.jpg)![Relaxing fountain in front of studio](/__l5e/assets-v1/9e5fb8f6-5d65-4eac-893f-619c0708687d/salon-hdr-10.jpg)![Shampoo bowls from within the curtain](/__l5e/assets-v1/cda01e8d-f302-4626-9049-382444abee43/salon-std-16.jpg)![Shampoo bowls view of serene video wall](/__l5e/assets-v1/58248ad9-33e0-4d79-9cc9-95fd215d79ba/salon-std-14.jpg)![Processing dryer chairs](/__l5e/assets-v1/472bd5f0-d7ff-4b92-8df7-24869aadb7ad/salon-std-18.jpg)![Retail space](/__l5e/assets-v1/effa45cc-40c0-4366-b10f-8290907b32d8/salon-std-20.jpg) [New Guest? Start Here!](/new-guest-ann-arbor)[Meet Our Team](/ann-arbor-hairstylists) Multi-year winner, Best Salon in Washtenaw County · Current Magazine Best of Washtenaw · Board Certified Haircolorists on Staff [![Board of Certified Haircolorists](/__l5e/assets-v1/f4b05715-5f5f-4a7e-9f93-e12ee1d69b5f/bch.png)BCH — Board Certified Haircolorists ](https://www.boardofcertifiedhaircolorists.com/online-directory)[![Green Circle Salons Certified](/__l5e/assets-v1/ca272f96-1c42-4f8c-8aa3-cf9feb5e3853/green-circle-black.png)Green Circle Certified Sustainable Salon ](https://greencirclesalons.com/directory/pura-vida-color-studio/)[![Davines Sustainable Beauty Partner](/__l5e/assets-v1/68a2800d-b61b-4316-85ac-594c0d6d249f/davines-partner.png)Davines Exclusive Partner Salon ](https://us.davines.com/pages/salon-details?id=CC40421) ### Start Here - [New Guests](/new-guest-ann-arbor) - [Book Appointment](https://na0.meevo.com/CustomerPortal/onlinebooking/booking/service?tenantId=102866&locationId=105748) - [Choose Your Stylist](/ann-arbor-hairstylists) - [Services & Pricing](/services-and-pricing-ann-arbor-mi) ### Services - [Balayage](/balayage-ann-arbor-mi) - [Gray Blending](/gray-blending-ann-arbor-mi) - [Gray Coverage](/gray-coverage-ann-arbor-mi) - [Full Hair Color](/full-hair-color-ann-arbor-mi) - [Haircut](/haircut-ann-arbor-mi) - [Keratin Treatment](/keratin-treatment-ann-arbor-mi) - [Consultation](/consultation-ann-arbor-mi) - [View Full Pricing Menu →](/services-and-pricing-ann-arbor-mi) ### About Us - [Our Story](/our-story) - [Blog](/blog) - [2026 Sustainability Plan](/sustainability-ann-arbor-mi) - [Contact](/contact) ### Shop ### Visit Us 207 S 4th Ave Ann Arbor, MI 48104 [(734) 757-6210](tel:+17347576210) [Ann Arbor Neighborhoods We Serve](/locations-ann-arbor) **Monday:** Closed **Tuesday:** 10 AM – 8 PM **Wednesday:** 11 AM – 8 PM **Thursday:** Closed **Friday:** 10 AM – 8 PM **Saturday:** 11 AM – 6 PM **Sunday:** Closed Pura Vida Color Studio LLC [Salon Policies](/salon-policies) [](https://www.facebook.com/mypuravida)[](https://www.instagram.com/puravidacolorstudio/)