BCH — Board Certified Haircolorists — Two on staffBest Salon· Multi-year, Washtenaw County · Current Magazine
Davines Exclusive Partner Salon
Green Circle Certified Sustainable SalonGoogle 4.9 ★· Rated by Ann Arbor guestsPura Vida Color Studio · Ann Arbor
Step Inside the Studio
A quiet, considered space in downtown Ann Arbor — designed for the unhurried, consultation-first experience our guests come for.
At Pura Vida Color Studio Hair Salon, beautiful results begin with focused, guest-centered listening. We take the time to understand your hair history, your lifestyle, and your maintenance preferences — before we ever pick up a brush. That clarity allows us to design color that feels aligned from the start — and seamless between visits.
No rushing. No assumptions. No surprises.
Consultation-first. Sustainability-driven. Designed for low-maintenance, long-term hair health.
Featured Services
Our signature specialties — balayage, gray blending, and gray coverage designed for effortless, low-maintenance results.
Balayage
Hand-painted dimension designed for softness, movement, and low-maintenance grow-out.
Learn More →
Gray Blending
Whether you're transitioning away from full coverage or looking to reduce the appearance of gray without a hard line, gray blending creates a softer, more natural result that evolves with you.
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Gray Coverage
For guests who prefer consistent gray coverage, your color is designed to maintain a polished, even result while supporting the long-term health and integrity of your hair.
Learn More →Rated 4.9 Stars on Google
See why Ann Arbor guests trust Pura Vida for their hair
"Excellent experience and amazing results!!! I came in to get the Cezanne treatment to get rid of frizz and make my hair easier to style, and it completely exceeded my expectations! My hair now feels incredibly soft, manageable, and I can style it in minutes. The customer service was a 10/10 — Emelia was the one who applied the treatment, and she is so kind and professional. I will definitely be coming back to this salon, I loved the service. Highly recommended!"
María
for Emelia →"I've been seeing Abby at Pura Vida for a few years now and I truly won't get my hair done anywhere else! Abby's services are top notch and she's just the absolute sweetest gal (and fellow Swiftie!) to talk to for hours while getting your hair done!"
Christina Agostino
for Abby →"I've been seeing Courtney for years and she never misses. Every single appointment, my color comes out exactly how I want it. She's the best in Ann Arbor, hands down."
Google Review
for Courtney →"Raine is an absolute artist. She took the time to really understand what I wanted and delivered beyond my expectations. My color has never looked this natural or grown out this beautifully."
Google Review
for Raine →Your First Visit, Simplified
Getting started shouldn't feel complicated. We've designed your first visit to be simple, guided, and clear — so you can move forward with confidence, not guesswork.
Choose the Result You Want — We'll Handle the Rest
Want sun-kissed dimension? Book Dimensional Color. Want to soften your gray? Book Gray Blending. Want full gray coverage? Book Gray Coverage.
Tell Us About Your Hair Before You Arrive
After booking, complete your Color Planning Form as soon as possible. Upload photos of your current hair and any inspiration images. This helps us prepare a personalized plan before your visit. Listening begins here.
We Don't Begin Until Everything Makes Sense
Your appointment starts with focused, intentional listening. We confirm your goals, assess tone and movement, and finalize your plan before we begin. Clear expectations. Intentional results. Designed to work over time.
Not sure which stylist?
Your form is reviewed with leadership team support to ensure your plan is clear before we begin — regardless of who you book with.
Meet the Team →Explore Our Services
Hair Salon
Precision cuts, hand-painted balayage, full color services, and expert styling in downtown Ann Arbor.
View Services →Beauty Salon
Deep conditioning, scalp treatments, hair masks, Olaplex, and professional treatments for healthier hair.
View Services →Beauty Product Supplier
Davines professional hair care, sulfate-free products, bond-building treatments, and eco-conscious styling products.
View Services →Hair Extension Technician
Tape-in extensions, consultations, professional installation, maintenance, and seamless color matching.
View Services →Hairdresser
Quick trims, bang maintenance, and everyday hair care from experienced stylists.
View Services →What Makes Our Hair Salon Different
We don't start with color. We start with understanding. Your color is designed to work over time — not just look good the day you leave.
Our team includes two Board Certified Haircolorists and has been recognized as a multi-year winner of Best Salon in Washtenaw County — because the standard we hold ourselves to shows up in every result.
Thoughtful Beauty, Inside and Out
As an exclusive Davines Partner Salon, every color, treatment, and retail product we use is Davines — a certified B Corp brand whose commitment to sustainability runs through every formula they make. From carbon-neutral production to ethically sourced ingredients, choosing Davines means your hair is cared for with products that are as thoughtful as the service itself. You can find us listed on the Davines salon locator as an official partner.
Frequently Asked Questions
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Hair Care Guides
Expert tips, step-by-step guides, and stylist-backed advice for color, care, and everything in between.
Read Our Hair Care Guides →Serving Ann Arbor Neighborhoods
Visiting from Burns Park, Kerrytown, the U-M campus, or anywhere else in town? See directions from every Ann Arbor neighborhood we serve.
See All Ann Arbor Neighborhoods We Serve →